Search Engine Optimization

What’s Search Engine Optimization? – SEO tutorial Part 1

seo tutorial for beginners 02

Traffic is the blood of a website, it’s what keeps it pumping! You might have a great looking website with fantastic content and even product. However, if you don’t have traffic then it’s the same as your website didn’t exist! Nobody will find your content, buy your products or anything.

The fact is selling online is easy. If you have a well-rounded website, I have no doubt you’ll sell but… only if you have traffic. Actually, that’s the hardest part on the Internet, which took me several years to learn.

Fortunately, it won’t take you as long because you have this video where I explain everything in detail.

What Is SEO?

Search engine optimization is the process of optimizing your website for the search engines, such as: Google, Bing, Yahoo, etc. As a result, you have better rankings with them and receive more free traffic.

Basically, it’s just another process for you to get traffic. Not everyone uses this method. A few people prefer to pay for traffic, since they can see immediate results. Sure, if they know what they’re actually doing! However, if you are starting out and have a tight budget then SEO is great!

Not only because it’s free but also it’s possibly the best traffic you can get.  If you choose the right keywords for your website’s pages then you will eventually receive highly-target traffic. I’m talking about people, who are interested in your content and possibly in buying your products.

I cannot say the same for social media traffic. When someone goes for instance to Pinterest  they aren’t exactly looking to purchase. Not always the case but in most situations, they are simply searching for eye candy images, etc.

SEO is a long-term investment

You should see SEO as a long-term investment on the traffic to your website. If you have a new website it may take three to four months until you see any kind of results. You typically start noticing trickles of visitors coming in from Google, and other search engines.

As time passes, this number of visitors will increase more and more. Especially, if you are consistently creating new content and increasing your website’s backlink profile.

In a basic explanation, a backlink is any website that is linking back to yours. For instance, backlink in this case I created a backlink to Wikipedia. This means I pass some influence from my website to theirs.

The search engines use backlinks as a metric to evaluate how popular one website is on the Internet. The more high-quality backlinks you have pointing to your website the more influence it has on the web. After all, if you have websites trusted by Google telling yours is fantastic then who are they to say otherwise! As a result, your website is able to rank for more competitive keywords and receive more traffic.

Let me repeat this part once more, I said high-quality backlinks this excludes any link coming from a shady porn website or something along those lines.

Why do I focus mainly on Google?

The fact is Google is the search engine that receives the most traffic on the Internet. Besides, they have the most advanced search engine technology. Therefore, if you have good rankings with them, you certainly will have with all others.

What are keywords?

A keyword is anything that you write in Google’s search box when you are trying to find more information. For instance:

  • Best chicken soap recipe
  • Chocolate benefits
  • How to make a WordPress website?

At the moment because we don’t know what the futures holds, the search engines use mainly keywords in your website’s content to determine the type of content have. Afterward, they rank in the appropriate SERP.

SERP (Search Engine Results Page) is the listing of ten relevant websites, which appears after you searched for something.

What is the name of the game?

Your SEO efforts are mostly to try and reach the first page on the SERP for the keyword you’re trying to rank. The fact is the first page is the one that receives the most traffic, especially the three first positions. After all, how many times do you go to the second or even third results page? Probably, not many times or even ever! The fact is most people do exactly the same.

For instance, studies have shown that the number one website in the first page receives nearly 40% of all traffic to a specific keyword. 

For this reason, when you’re making SEO that’s exactly what you are trying to accomplish. The first page and the first three positions is where you receive the most traffic, and that means money.

SEO for website pages?

In my next video, I’ll explain how you can install a WordPress plugin to SEO each page of your website. However, most people initially think a website is one huge block. Or, it’s something that can rank for only for one keyword but that’s wrong!

The truth is every single page you have in your website can rank for one or even thousands of keywords.

How do the search engine determine your content?

As you can possibly imagine, it’s not humans that do all of this work. Instead, search engines have robots that jump from one website to another determining their content based on the keywords found.

The fact is there are two really important sections you should always place your main keyword/s, which are:

  1. Meta Title: The title that appears on the SERP and also on the top section of your browser.
  2. URL:

You may also add keywords to the description of your website’s page. Even though, Google no longer gives much importance. The reason is the keyword appears bold on the SERP. This may attract more people on clicking on your website’s link.

What’s Keyword Competition?

Not all keywords are created equally! As you may imagine some keywords are more searched than others. Typically, the broader the term the more traffic it receives.

For instance, “Apples” is broader than “Apples and Oranges”. As a result, apples receives more traffic.  In most cases, the keywords with the most traffic are also the most competitive ones.

This means the websites appearing on the SERP are more influential on the web. For instance, a website like Wikipedia has thousands and thousands of pages and backlinks. It also has been around for a long time and has gained Google’s trust.

If you have a new website you’ll probably have a hard time competing for a keyword they are already ranking. Sure this isn’t always the case but let’s keep it simple.

You must understand that Google simply doesn’t trust any new website. It’s similar to when you meet someone. You probably initially don’t trust that person. It may take a while until they gain your trust. The same thing applies to Google.

As your website ages and if you’re constantly working on it, it starts gaining Google’s trust and better results in the SERP and lastly you receive more traffic.

If you have a question or you would like to add something please leave a comment in the section below. Thanks for watching and stay tune with Prositetutorials!

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